Two Magpies Bakery Group Ltd has announced a raft of management changes, including the appointment of Ben Magnall as a second-generation director in the business.
The bakery group, which operates 10 bakery/cafes across Suffolk and Norfolk, alongside a bake school and central bakery, has also revealed a number of key personnel changes as it moves into the next stages of its growth, which focuses on clear objectives and improved efficiency.
Following the departure of some of the leadership team, the business has now appointed Lydia Robertson as manufacturing manager with responsibility for all of the back-of-house operations, Justin Skinner as head of quality and training, Guy Watts as head baker, and Lilla Read as head of production. These managerial changes align with the company’s plans to eventually expand from ten to 50 sites.
“By having less layers of management we have already seen improved communication and efficiency,” said owner Steve Magnall. “The business is on track for growth, and with Ben joining, he will be instrumental in helping us achieve ambitious expansion goals.”
As a new director in the business, Ben Magnall has a strong background in strategy and retail. He is currently the strategy director at Sony Sports and prior to that was a strategy consultant at OC&C Consultants.
He will join the Two Magpies Bakery Group in spring 2026. Steve said: “Ben has a wealth of experience; with Sony Sports, he successfully evaluated and executed the acquisition of three businesses into the Sony Group. He then led the integration of these businesses into the wider group and has grown them at the same time.
“Ben brings with him ideas on operating the business and the way forward, which come at a good time in our journey. The eventual aim is that he will be my successor. I look forward to Ben joining the business and helping us on the next part of our journey.”
Two Magpies Bakery Group produces all its own baked goods at its dedicated bakery in Walpole, Suffolk and operates 10 bakery/cafes across Norfolk and Suffolk. For more information, visit the Two Magpies website.
