One of the UK’s leading fresh vegetable manufacturers, Fenmarc, has appointed the award-winning integrated communications agency Pier to handle social media activity for its new brand of raw veg dishes – VEG TABLE.
Fenmarc has tasked Pier with growing VEG TABLE’s social presence as it aims to expand the brand across national retailers. Pier’s remit covers social activity across TikTok, Instagram and Facebook and includes strategy development, creative content planning and delivery, and creator and influencer partnerships. The agency will also be undertaking copywriting for the VEG TABLE website.
Currently stocked in more than 500 Tesco stores, VEG TABLE is a delicious range of carefully balanced raw veg dishes featuring big flavours from around the world.
‘Attention-grabbing content’
Caroline Buggisch, Senior Brand Manager at Fenmarc, said: “Pier impressed us with their vast experience of delivering social media and influencer activity for a variety of big consumer brands. They clearly live and breathe social; they have their finger on the pulse when it comes to best practices and the latest trends, and have a track record of delivering hardworking, attention-grabbing social content. We were looking for an agency which complements VEG TABLE’s bold and passionate yet convenient approach to bring more fresh veg to dinner tables across the UK, and Pier will do just that.”
Managing Director at Pier, Amy Bendall, added: “We’re true foodies here at Pier and love nothing more than getting under the skin of exciting new brands and helping them reach new audiences. We all know that eating a variety of vegetables is important, and VEG TABLE offers a deliciously fresh take on adding more good stuff to your meals. Not only do VEG TABLE’s dishes taste great, they look great too and we can’t wait to bring the range to life on social.”
Award-winning chefs
Inspired by flavours from across the world and developed by award-winning chefs, the VEG TABLE range includes the following SKUs; Greek Inspired Tomato & Feta, Roasting Veg & Feta Fusion, Korean Style Sweet & Spicy Veg Mix and Tex Mex Twist. Each dish offers a complete meal for one person or a side portion for two people, and contains a nutritious balance of raw veg and a source of protein.
Based near Wisbech, Cambridgeshire, Fenmarc supplies some of the country’s largest retailers with prepared vegetables from across the globe. The company combines some of the most advanced technology in the country with its family-run agricultural roots, enabling it to create some of the best prepared veg products available.
Pier specialises in the food & beverage and consumer sectors and clients include Saputo Dairy UK, Fieldfare and Supreme Petfoods. The company was announced as PR Consultancy of the Year at leading regional PR industry awards, the CIPR PRide Awards last year.
For more information on Pier visit www.pierweare.com. For more information on VEG TABLE visit www.veg-table.com and for further information on Fenmarc visit www.fenmarc.com.