The Suffolk-based holiday letting agency is up against some serious competition in the Visit East of England Marketing Campaign of the Year Awards.
The finalists for the Visit East of England Tourism Awards 2022 were revealed over the weekend. Best of Suffolk was overjoyed at successfully getting through each stage of the judging process and making it down to be one of the five finalists for the prestigious Marketing Campaign of the Year Award.
Best of Suffolk is an expert holiday letting agency that successfully manages over 380 holiday homes in Suffolk. What makes Best of Suffolk different is their truly local presence, being based at their converted barn office in Badingham. The top team of local experts all get out and enjoy their county, sharing photos, walks, things to do and places to eat with guests. It is this local content that creates the ‘Tried and Tested’ blog series, which formed the main part of the marketing award application.
The Tried and Tested blog series sees a member of the Best of Suffolk team and their family or friends stay in one of their holiday cottages and blog about their experience. They have such faith in the quality of their holiday homes that the blog is a real-life recommendation of the holiday experience. The photos are candid and taken without any professional equipment. The judges commented: “…this series is testament to the power of adding a human element to a campaign.”
The judges were also impressed at what could be achieved with a very small budget, combined with innovation and resourcefulness that comes from the Marketing Manager at Best of Suffolk, Abi Charter.
Abi comments “We could not be more proud of this incredible accolade. Our Tried and Tested blog series is unique to Best of Suffolk and showcases our properties from a real-life perspective. Not only do guests feel informed, but it also creates bookings for our owners and improves our guests’ experience.”
Part of the Tried and Tested stay involves the team feeding back on minor improvements that could be made to the holiday property to enhance the guest experience that would only be discovered by staying there. Simple things such as making sure plug sockets are located near mirrors for when using a hairdryer for example can make a difference to a guests’ stay and can be easily put in place.
This example was provided by Anthony Tropeano, owner of Wassicks Cottage, who provided a testimonial video about the benefits of the Tried and Tested blog, not only in terms of increased booking numbers but also guest experience enhancement.
The Tried and Tested blog series created a unique campaign that increased guest satisfaction and company revenue for Best of Suffolk, with minimal spend. It helped rebuild consumer confidence to take a ‘staycation’ when travel was permitted post-lockdown.
The awards will be more poignant than ever following the significant challenges faced during the pandemic. It is a testament to the resilience of the industry that organisations were able to overcome those challenges by diversifying their business models and being innovative and creative in their thinking.
The other finalists for the Marketing Campaign of the Year Award have also experienced their own successes in the past year. Joining Best of Suffolk as finalists are Jimmy’s Farm, Potters, Pensthorpe and Roarr Dinosaur Adventure.
At the glamorous awards ceremony being held at Duxford Imperial War Museum on 24 February, the innovative, ambitious and fun company will find out if they’ve won. Being up against some big-hitters, with big budgets and sizeable marketing teams, means a win for Best of Suffolk could end up being a giant-killing to remember!
To view the Tried and Tested blog series, they can be viewed on the Best of Suffolk website blog pages at www.bestofsuffolk.co.uk/news