How would you describe your new lead generation service to somebody who isn’t familiar with digital marketing?
At GLO, we’re on a mission to bring lead generation into the future. Our new service does just that – doing away with demoralising cold outreach and instead, making effective inbound lead generation easier than ever before.
Our lead generation offering allows businesses of all sizes to experience the benefits of a sales-focused website without actually dedicating their budget towards web design, development, and upkeep. A perfect option for those looking to establish an online presence post-pandemic, improve upon their existing site, or increase lead numbers, GLO lead generation cuts out the traditional and often costly need to purchase a bespoke web build – instead, providing clients with exclusive access to hot, inbound leads from their very own GLO-built and managed, industry-specific, sales-driven website.
In short, we’ll create a beautiful, high-performance, industry-specific, and fully optimised website or landing page on our clients’ behalf at no cost to them. Once their chosen asset is up, running, and ranking, we’ll refer contact form sign-ups, phone calls, and email inquiries straight to their office – giving them the connections they crave without the cost or hassle of launching their own site. Clients simply pay per lead, by cost per booking, on a commission basis, or using a mixture of all three to suit their business – ensuring cost-effectiveness at every turn.
This offering was designed for those unwilling or unable to take on the financial risk of building a high-performance website – but has quickly evolved into a cost-effective option for all.
What, if anything, makes the service unique compared to what is offered by other digital marketing agencies?
Generic lead generation services are nothing new – and are often ineffective, time-consuming, and downright demoralising. Our lead generation service, on the other hand, was designed to make generating inbound leads a simple, successful, and straightforward process – replacing cold-calling and email outreach with an innovative, cost-effective solution delivering significantly higher hit rates. Whilst offering the unique opportunity to experience the benefits of a bespoke optimised website without paying for its design, development, and upkeep, GLO’s lead generation service also offers flexible payment structures (pay per lead, revenue share, and cost per booking) – giving our clients access to high-quality hot leads and requiring payment only where our efforts are successful.
What was the motivation behind launching the service?
Prior to establishing GLO, our managing director, John Parnell, gained plenty of first-hand experience in the world of cold-outreach marketing, soon becoming frustrated with the non-targeted nature of its calls, emails, and general communications. When building his own digital marketing agency, he set out to challenge the outdated, spammy notion of lead generation – and began to develop a set of lead-generation focused digital marketing services built on a foundation of intelligence and optimisation – integrating modern technology at every touchpoint. Our comprehensive lead generation service is the latest in our lineup – combining our team’s SEO web design skillset with years worth of lead generation knowledge and experience to deliver a worthwhile offering that really works.
What types of company is it most suitable for?
As a result of its bespoke and flexible nature, our lead generation service can truly be adapted to suit the needs of any business out there – both across B2B and B2C industries. With this being said, we’ve found our sites and landing pages to be particularly effective across industries traditionally reliant upon outbound lead generation, including insurance, mortgage, higher education, debt collection, credit repair, solar, and home services sectors.
What are the key benefits/selling points of the service (if not answered above)?
Our lead generation service has four primary benefits outside of its cost-effectiveness and unique structure as mentioned above. These include:
Access to high-quality hot leads – Our inbound lead generation tactics allow us to connect our clients’ business with people genuinely interested in their services or products – no outreach required. In being required to make the first move, GLO’s leads are highly likely to be ‘hot’, receptive, and convert.
Flexible payment methods – At GLO, we know how important minimising financial risk is to businesses of all sizes. That’s why we’ve developed a unique set of flexible payment methods: pay per lead, cost per booking, and revenue share – all of which can be tailored to our client’s individual needs.
No lead sharing – Unlike other lead generation agencies, GLO never double-sells. The leads we source for our clients belong to them and them only – meaning they’re not set to compete against other businesses for the same individual/inquiry.
Spam-free – GLO’s inbound lead generation services swap cold outreach for a system in which the client approaches first – ensuring they willingly pass over information and indicate an interest in your product or service before any further communication takes place. This intelligent technique is designed to help our clients establish a highly beneficial sense of trust and legitimacy with their prospects and customers.
How do the three payment options (pay-per-lead, cost-per-appointment and revenue share) work in practice? Please provide a short summary of each.
Pay-per-lead – The client pays a small amount (to be determined during a discovery meeting) per lead regardless of outcome (sale/no sale)
Cost per appointment – If a lead books an appointment/consultation, the client pays GLO a small set fee. If the lead converts, the client pays GLO a set percentage of the sale price (to be determined during a discovery meeting).
Sales Revenue – The client pays GLO a pre-determined percentage of the sales revenue associated with leads sourced from us.
Prospective clients may choose individually from any of the above options, or opt to use a mix best suited to their business. Exact fees and costs will be determined during discovery meetings and can be tailored in line with a variety of business models.
Does the client have to pay for any part of the web design or development process?
No, the client does not have to pay for any part of the web design, development, or maintenance process. Our lead generation service aims to remove the financial risk posed by purchasing a website upfront, meaning we’ll create, launch, and maintain a beautiful, high-performance, industry-specific, and fully optimised website or landing page on their behalf at no cost. The only aspect our clients pay for is the leads themselves – whether this is on a pay per lead, by cost per booking, on a sales revenue basis, or using a mixture of all three to suit their business model.
How do you intend to develop this service further in the future?
We’re always looking for ways to further improve and optimise our services. With regard to lead generation, in particular, we’re currently looking to expand our reach and demonstrate the power of legitimate outbound techniques and offerings across a wider range of industries – and highly encourage anyone interested in the concept of finding highly interested prospects online (regardless of industry) to visit our website and arrange a free, no-obligation consultation. To further enhance our lead generation abilities and to evolve our services in line with our ever-growing clientele, John plans to attend ‘Lead Generation World’ this April – an exclusive conference offering the opportunity to learn from leading industry figures.
