Executive role for Ipswich Central stalwart

Sophie Alexander-Parker Ipswich Central
Sophie Alexander-Parker, new Ipswich Central COO

Ipswich Central, the town’s Business Improvement District (BID) company has announced the promotion of Sophie Alexander-Parker to Chief Operating Officer (COO).

Sophie has worked for Ipswich Central for 13 years, joining as a Street Ranger six months after the company was launched in 2007. The promotion sees her taking an executive role, supporting both the CEO and Executive Chair in the management of the organisation.

As part of the network of 270 BIDs in England, Ipswich Central represents over 630 businesses based within the BID zone encompassing the town centre, the waterfront, the Education Quarter to the east and the Westgate area to the west of Ipswich.

Sophie said: “I am looking forward to continuing to build on the strong progress made to ensure that Ipswich fulfils its potential in becoming the vibrant successful and dynamic county town it deserves to be. There is no doubt that the last few months have been turbulent, so now it is more important than ever, that Ipswich Central is seen as the ‘anchor in the storm’, working collaboratively with civic, business and education leaders in the wider Ipswich Vision group, for the betterment of our town. 


“As a passionate advocate for digital innovation, one of my first jobs will be to help to champion the proposals put forward to Government to look to secure funding so that the vitally important digital ecosystem for Ipswich can be created.” 

Paul Clement, Chief Executive at Ipswich Central commented: “Sophie is one of the most experienced individuals in the BID industry. I know that she will bring a fresh outlook to Ipswich and build on our passion to make it a great place for businesses to thrive and for visitors to enjoy.

“The biggest challenge and therefore the biggest opportunity for Ipswich is the changing nature of high streets, accelerated by COVID, but nonetheless a challenge that has been upon us for some time. Ipswich is a great place, with many opportunities. I am sure that Sophie’s enthusiasm and expertise will see her lead the operational team, working together with stakeholders, partners and businesses to help further develop a strong town with a bright future.

“The town centre must change, and as the BID for Ipswich we are committed to the biggest challenge of our time.”

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