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Fashion to fundraising: boutique in new charity link

One of East Anglia’s most renowned family charities has forged a new partnership with a popular local independent fashion boutique.

Ormiston Families, which supports families in the East of England to become healthy and resilient with services covering family issues from mental health to probation, has partnered with DJV Boutique in Ipswich in a bid to raise vital funds and awareness of its work.

DJV Boutique, who have been part of Ipswich’s retail scene for nearly a decade, will aim to raise awareness of Ormiston Families and its work by inviting customers to add a donation of 50p, £1, £2 or £5 to their bill and by selling Ormiston Families branded facemasks from 21st June.

The boutique will encourage donations via its dedicated Just Giving page and also through additional fundraising activity and events. The owner, Mandy Errington was listed as one of the UK’s most inspirational female entrepreneurs by f:entrepreneur in January 2021 and is a well-known small business ambassador and businesswoman.

Mandy Errington of DJV Boutique
Mandy Errington of DJV Boutique

Celebrating its 40th anniversary this year, the charity is seeking to strengthen its ties with the local business community to support it to continue its work with children, young people and families, after a year in which fundraising events and activities were hit hard by the coronavirus pandemic.

Vicky Matthews, Philanthropy Manager at Ormiston Families, spoke of her delight at the new partnership and its importance: “It is very exciting to launch this new partnership with Mandy and DJV Boutique. Ormiston Families greatly values their support, and we are looking forward to working together on the activities announced and more exciting plans to come!”

Mandy Errington, owner of DJV Boutique, echoed Ormiston Families’ joy. “We’ve always been keen to support local Charities as a means of ‘giving something back’. We are looking forward to fundraising for Ormiston and also seek the support of our shoppers and supporters to help make a difference collectively. Ormiston Families is our nominated charity for 2021-22 and we’re proud to be in partnership with them.”

The partnership represents a fantastic opportunity for Ormiston Families to promote its work to those living within the communities it seeks to support.

Ormiston Families services include Breaking Barriers, a support service for young people who are struggling to cope with the imprisonment of a family member, and YouCanBe, an early intervention service designed to help young women with low self-esteem create bright futures for themselves.

DJV Boutique is based on Cox Street, Ipswich, and stocks inspirational fashion lines, bags and accessories sourced from reputable suppliers.

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