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Local surf brand opens seasonal shop in Aldeburgh

Kachina surfing brand
Kachina on Aldeburgh High Street

A Suffolk-born clothing brand has thrown open the doors to its festive pop-up-shop, using an empty retail space on Aldeburgh High Street.

Kachina Clothing, which was launched last year by husband and wife entrepreneurs Rob and Alex Castellani, will be tempting Christmas shoppers with their surf and skate clothing range until 29th December.

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The couple secured the High Street location – which had previously been home to The Garage Gallery – for a limited run to celebrate its successful first 12 months of trading, and to prepare customers for its new 2020 range.

Kachina clothing features designs inspired by art, music and sport. All garments are responsibly sourced and packaging is 100 % recycled.

The business was started from Alex and Rob’s kitchen table, fuelled by their love of surf, skate and ethically sourced clothing.

Rob said: “We’re so pleased to have been able to get such a prime location for the Christmas season and to have the opportunity to make more people aware of our clothing and accessories.

“It’s been a dream of ours from the outset, to have a ‘shopfront’, and while this is only a temporary scenario for now, it’s a huge step in our journey and we’re really excited to see what happens in the new year when our new range is released.”

Kachina is one of the entrepreneurs chosen to be supported by Shout About Suffolk, as part of its lab in Melton.

Paddy Bishopp, co-founder of Shout About Suffolk, applauded the Kachina team on having successfully secured the important retail opportunity.

“Rob and Alex are two very driven entrepreneurs who set their sights on wanting to develop a clothing range, and then to be able to reach the public from a high street premises – as well as online,” he said.

“We’re all so proud of how far they’ve come in the last 12 months, and think this is a great example of a Suffolk brand punching above its weight to appeal to a discerning audience, and using the opportunity to fill an empty high street unit.

“At Christmas in particular, all of us in this county want visitors to the region to see our shops in use, and it’s even more special when the space can be adopted by an entrepreneurial brand which has big ambitions.”

Kachina Clothing is at 152 Aldeburgh High Street between 10am and 4.30pm until December 29th.