Magic Word Media

Marketing consultant finalist in national PR award after starting in lockdown

Adam Driver founder and director of Authentic Comms Strategic Consultancy, has been shortlisted for a UK-wide Independent PR Practitioner of the Year award.

The Chartered Institute of Public Relations (CIPR) Excellence Awards, now in its 38th year, is back in person, and Adam is one of four independent finalists nominated for their experience, commitment to professional development and contribution to the industry.

Based in Barrow, just outside Bury St Edmunds, Adam’s business Authentic Comms began life in March 2020, on the cusp of the first coronavirus lockdown.

Adam Driver Authentic Comms
Adam Driver

“I had handed in my notice at my former marketing agency after wanting to start my own business,” explains Adam, 36, who was born and raised in Bury St Edmunds. “By the time my notice period was up, I was at home during the first lockdown.

“It certainly was an experience – and there were doubtful times – especially as my initial plan was to be hospitality-focused, which took a massive hit. Clients are now across the country from tech organisations, charities, membership bodies, universities and corporates.

“I’m delighted to say that this award nomination has come just as I’ve celebrated Authentic’s two year anniversary, and I’ve got big plans for growth in the coming years.”

Adam, a former King Edward VI Upper School pupil, previously lived in London and Melbourne, Australia, gaining experience in content marketing, SEO and social media, as well as PR and strategic communication.

He is also a former co-chair of the volunteer CIPR East Anglia branch and became a CIPR Chartered Practitioner in 2020, with the world’s only Royal Chartered body for public relations professionals.

“It’s a great honour to be shortlisted and recognised for such a prestigious award,” adds Adam, “I’m excited to get dressed up for the big awards dinner in London next month and celebrate with my peers whatever the result.”

The CIPR Excellence Awards ceremony is being held at City Central at the Honourable Artillery Company, London, on Wednesday 8 June.

To contact Adam, email, or visit

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