Customers at Adnams’ 12 stores and online have now made more than one million donations to charity,
At checkout, customers are given the chance to round-up their purchases to the nearest pound, with the difference going into the charity fund.
The scheme has been running since 2012, and the joint Adnams/Pennies campaign has proved that when you add lots of little donations together, you get a big sum!
Since that first donation on October 16, 2012 Adnams has passed on donations to 23 regional and national charities, selected by staff at Adnams Store, which sell wine, beer, spirits and kitchenware.
The current charity of choice is YoungDementia UK, which makes a big difference to those affected by the young onset of dementia.
Rae, a young woman who attended her first support group last month, said: “Before I came here I had absolutely nothing and I am leaving today with friends. It has been momentous.”
Adnams CEO, Andy Wood said: “At Adnams, we’re always looking for new ways to give back to the community and make a difference and Pennies is such a unique solution to this. We’re thrilled that our customers are making a difference in people’s lives and that we have the opportunity to help them do so.”
Alison Hutchinson, chief executive of Pennies, added: “Not only have their customers now made 1 million micro-donations, but they have also supported 23 charities and counting – some local, some national, and all making a huge difference in the communities Adnams serves.
“Thank you to every single customer who has donated via Pennies in Adnams stores or online and congratulations on reaching such a fantastic milestone.”
Adnams is based in Southwold but has retail stores in Bury St Edmunds, Hadleigh, Aldeburgh, Woodbridge and Southwold in Suffolk, together with outlets in Norfolk, Essex and London.