Suffolk agency Improve Marketing was voted the Most Creative Digital Marketing Agency in the UK by the SME News Greater London Enterprise Awards.
Paul Lymer, founder and director at Improve Marketing said: “After just two years of operating, to win our first award makes me very humble. Leaving a secure job and salary to follow your dream of setting up an agency was a huge risk, but a risk that I had to take.”
Improve Marketing was singled out for the award, presented at the end of 2018, not only for the digital marketing that it creates for clients but also because of the way that the agency is structured.
Paul added: “Yes, we like to shake things up a little. Not only are we providing effective, cutting edge digital marketing campaigns and activity but we also set up the agency to be different as well. Instead of relying on an incumbent team, and the overhead that produces, we choose to pick teams of specialists from our network of consultants and specialists, building bespoke teams that match a client’s requirements or brief.
“Picked specifically for their skills, we take advantage of the ever-growing ‘consultant market’, so we don’t have to find a job for someone just because they are part of the team. It keeps us fluid and dynamic. This also keeps the overhead down and in turn reduces costs, savings that are then passed onto our customers.
“Where we can, we then recycle this additional value into our clients’ campaigns, giving them greater spends and more bang for their buck.”
Judges at the SME awards said that the agency’s approach to integrated digital marketing “gave them the cutting edge”.
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