Magic Word Media

Content specialist joins marketplace amp

Michaela Farr, marketplace amp content specialist
Michaela Farr joins marketplace amp (Photo: Tom Soper)

marketplace amp, based in Bury St Edmunds, fmcg grocery aisle marketplace specialists, focusing on food & drink, health & beauty and pet care, has appointed a new eCommerce Senior Content Specialist, Michaela Farr. marketplace amp specialises in managing the setup, optimisation and amplification of brands on online marketplaces.

Formerly the Content Manager at Belgium based SaaS company, Drawbotics, Michaela comes with proven expertise in content creation. Expanding the reach and effectiveness of content marketing to generate leads and company growth. Now focusing this effort on eCommerce marketplaces, Michaela comes with a wide range of expertise.

Starting her career as a Video Production Assistant and then Content and Social Media Specialist, Michaela has broad knowledge in photography, video production, copywriting and UX/UI design. 

Bringing this insight to the amp team, she will help the agency to amplify its reach, whilst accelerating client growth.

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marketplace amp’s Creative Director, Aime Anderson, said: “We are delighted to welcome Michaela to our team. As the former Content Manager for an international scale-up, Michaela brings exciting expertise to the team, creating high-impact content for both us and our clients around the world.”

Commenting on her appointment, Michaela said “I’m truly excited to be a part of such an innovative organisation. Seeing the recent growth of the company and the incredible work they have done for clients such as Durex, Dettol and Unigloves, I can’t wait to help develop our clients’ online presence and increase their sales along with our team.”

The expansion of the team arrives as marketplace amp takes on new clients: Lindens Health + Nutrition, Food Thoughts and Gorilla Juice. The Suffolk-based agency is currently launching a recruitment drive and is looking to double in size by 2021. The 14-strong team based in the UK are supported by multilingual teams in France, Germany, Italy and Spain. 

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