Magic Word Media, the Suffolk-based content agency, has again proved the value of adding creative editorial to your business website.
The business serves clients worldwide, offering blog/article writing and copywriting services.
But owner Simon Young also likes to support his local pub, so writes blogs for The Greyhound in Ipswich in return for “a few beers”.
The arrangement not only quenches Simon’s thirst but propels The Greyhound’s website traffic and brand mentions to unprecedented levels.
The tasty meal would reduce in price depending on how many goals striker James Norwood scored for Ipswich throughout the season.
Simon and pub landlord Dan Lightfoot then arranged a synchronised release on social media…
… and the Tweet started generating substantial blog traffic. Then, Ipswich forward James Norwood himself retweeted the article, spiking traffic even further…
By the end of the day, The Greyhound’s website had received more than double its previous record for daily visitors.
More good news followed today when the local media picked up on the story and ran it almost word for word, exposing The Greyhound to an even wider audience. The East Anglian Daily Times version is a good example.
Simon, a former news editor for The Sun, the Sunday Express and the Sunday Mirror, said: “The Greyhound won’t mind me saying it is our smallest client.
“But this is an excellent example of how content helps businesses of any size punch above their weight.
“A consistent, creative and well-written blog will help engage existing and new customers. It will also improve your SEO rankings, build your reputation as an expert in your field and generate PR in the form of free press coverage.
“The Norwood Nachos article Magic Word Media produced for The Greyhound is a perfect example of this.”